Aren’t you just tired of reading persuasive sales copies that are especially crafted to get you to reach into your wallet?
Are you filled with skepticism when these websites guarantee “fail-proof” methods or “easy” profits?
Do you feel that you’ve just been scammed when you discover that the “secret” in the manuals you buy don’t really work?
The truth is, utterly persuasive content has lost credibility in the matured Internet market today. Most of us no longer are easily persuaded by reading typical sales copies that exaggerate the value of an online product. In fact, our past encounters of repeated disappointments with these products only make us yearn more for something legitimate.
With viral marketing and social media marketing concepts becoming more apparent, most of us make our decisions based on the opinion of others. Thus, an online product that is legitimately beneficial and credible would likely gain wide acceptance and even recommendations amongst the online community. People are attracted to products that are unique, and are willing to share information that they find amusing, shocking or beyond the norm.
Now, the question is – How are you able to create buzz with web content writing that are beneficial, unique and genuine?
I came across an article by Dosh Dosh – How to say nothing in 500 words – a brilliant article which explores several ways to write compelling and superior content. Holistically, I feel that these pointers all point to the same thing – making your style and content different from others.
Ideally, we should be able to adapt these points to a sales letter or a sales page. Let’s explore:
Don’t write the obvious – If you are selling an information product, think about unique or different your product is from other. Phrases like “surefire way to make money”, “guaranteed returns”, or “my secret method”, have been overused. Instead, tell your personal success story sincerely, explain how you came up with the system and all the hard work you’ve put in.
Use points others like to avoid – No one dares admit the true reality of their business model. Contrary to what they tell you, making money online is not a minimal-effort venture. It really isn’t about buying an online product and setting the system on auto pilot mode for instant cash pouring into your bank account. Explaining this and being sincere on the amount of work needed before success materializes helps set expectations for your potential customers.
Engage with the audience – Use words to speak into the situation of your readers. Appeal to them emotionally, or get them to feel the need for your product. If you online product helps your customer to solve a problem, communicating that clearly will increase your chances for sales copy that convert prospects to customers.
Be specific – Don’t be vague with your points. Support your claims with legitimate statistics or numbers. Use specific examples to illustrate your points. E.g. I worked on Search Engine Optimization and traffic generation techniques such as blog commenting, directory listing and e-zine marketing for one year before I finally earned my first dollar online.
Get straight to the point – There is no point beating around the bush with sentences that seem to go nowhere. Don’t confuse this with explaining the background of a situation though. However, rambling on about something without getting to the point, makes your content a tiresome read.
Use expressions wisely – Phrases like “In my humble opinion”, or “As a matter of fact”, when overused would serve more harm then good. Pick your words selectively, and only use them whenever appropriate.
Colorful, colorless and colored words – Your writing style has an effect on your readers’ perception of you. Balance the use of colorful and creative phrases, such as “I attained monetary success through my sheer dedication of time and effort”. Try not to overuse certain general words such as “nice”, “cool” or “great” or else you may end up stale.
Finally, the power of the word is genuinely an important factor in making it online. Only with great writing style will the strength of the content stand out above the crowd. Writing web content is not rocket science, but it does take creative flair to produce content with the capability to capture the hearts and minds of the audience.
