If you are new to internet marketing, Clickbank is an affiliate network, similar to many of it’s competitors such as Commission Junction or PayDotCom. It is essentially a marketplace where:

1. Affiliates seek for products to sell
2. Publishers of products, post their products to attract affiliates

With over 10,000 products to choose from it would be difficult to sieve out the winners from the losers. Clickbank allows you to run a search for products based on Categories. You can also list products according to criteria such as popularity, $ earned per sale, gravity, % referred and total $ per sale. Of course, you can find out what all these means from the Clickbank website.

However, at this point, you still won’t know what to sell. Everything looks perfect. Everything shouts out to you. These are questions you are probably asking right now:

1. Should you sell a product that everyone’s selling? OR
2. Should you sell a product that is new, and not everyone is selling? OR
3. Should you sell only a specific type of product?

Ultimately, the key to success on Clickbank is to FIND THE RIGHT PRODUCT TO SELL. No affiliate reveals EXACTLY which products they are selling which they are making money from.

5 Steps to Finding A Product to Sell on Clickbank

1. Look for a NEW product with low popularity, average % referred and low gravity

New products also mean low competition. They have yet to be popular amongst afiliates and do not have many people promoting them (low gravity). Average % referred means that the product is partially promoted by the publisher, and partially by affiliates. This helps to show that there is SOME slaes made on this product.

Why shouldn’t you choose a popular product? If you are using Pay-Per-Click to promote, you are more likely to clash with another affiliate while buying ads. This means you’ll be at a disadvantage as you’ll need to pay more per click in order to obtain higher ad rankings.

2. Check out the Sales Page of the product

Next, check out the sales page of the product. if you are using Google PPC, use the Google Keyword Tool, click on the Site-Related Keywords Tab, and enter the URL of the landing page. From here, you can see the optimized keywords for this site. Are these keywords relevant to the product being promoted? Can you use these keywords on your PPC Ad?

When writing PPC Ads, you get a higher Quality Score when you use keywords that are optimized on your landing pages. This helps lower your price per click, and increase your ad rankings.

3. Check out the competition

Use the keywords as search term on the search engines. Check out the links on the Ads by Google section. Do you see a link, or several links, to the product you want to sell?

If you do, chances are that you will need compete for a higher per-click price due to the competition. What’s worse, Google does not display all ads that lead to the same page. They will only display the one with the highest PPC bid.

4. Read the landing page - from end to end

Does the landing page interest you? How about the fold, the top of the page? Does it entice you to read on? Do you think the product is credible? If it doesn’t interest you, then don’t bother promoting it.

5. Would you click on the Buy Now button? Or would you sign up for a Free Gift first?

One of the things I’ve noticed on landing pages are the Opt-in Forms. Many sales sites aim to collect information on their potential customers in exchange for Free Ebooks or Free Advice. Think about it - if a landing page has BOTH Opt-in Forms or Sign-Up forms AND a BUY NOW button, which one would you go for?

For me, I would sign up for the free stuff first. In this case, the affiliates would lose the sale to the publisher, who would then send out autoresponder emails without having to pay affiliates comissions.

Personally, I wouldn’t provide free promotion and publicity to a publisher who is merely fishing for free sign-ups on their landing pages. Go for landing pages that are ONLY selling their product.